A premium in-home wellness marketplace for London

Summary

Conected brings on-demand massage and treatments to homes, hotels and offices across London. Founder Alexandra Frincu built the brand on qualified and vetted therapists who arrive fully equipped. The booking behind it still ran on phone calls, emails and manual scheduling.

TulipTech turned that promise into a product: the complete two-sided marketplace customer and therapist apps, an automated booking engine, secure payments, moderated chat and a custom admin panel from kickoff to App Store and Play Store launch in around six months.

The challenge

One fixed launch date, two very different users. Customers needed to browse therapists, book, pay and get clear updates at every step. Therapists needed availability, bookings, earnings and navigation in one app. And the business needed full control, without an off-the-shelf CRM costing hundreds a month.

The engineering brief was demanding:

Early staging load times of over thirty seconds raised fair questions about production readiness.

Our approach

Every decision kept the client's long-term ownership and running costs in view. Rather than a third-party CRM, we built a custom admin panel in Next.js at no extra cost, an estimated £3,500 to £5,000 saved upfront, and no licence fees. The API stays CRM-agnostic, so HubSpot, Odoo or Zoho can be added later.

The booking engine was split into ten focused sub-PRDs with backend validation that rejects anything out of scope. Notifications and chat run on Supabase Realtime and Firebase Cloud Messaging, moderated to block phone numbers, URLs and profanity. Stripe went live on the day of app store resubmission, Google Maps stayed within its free tier, and infrastructure was right-sized to run lean.

Key capabilities

Technology, security and compliance

A secure, always-on marketplace on an end-to-end type-safe stack: Stripe Connect payments, moderated real-time chat, role-based admin controls and audit-ready booking records across web and mobile. Google Calendar access is used only to add and update confirmed appointments, never for advertising. The client owns every cloud account, the source code and the intellectual property.

See it in action

Conected across all three products: customer booking, the therapist app and the admin panel.

Results

Launched on target on 20 July 2026 with the full feature set live: booking, payments, real-time chat, maps, notifications and the admin panel. Around six months from kickoff to app store approval, in a market still built on phone bookings.

The custom admin panel removed any HubSpot or Odoo dependency, saving an estimated £4,000 to £19,000 a year in licence fees. Infrastructure runs at roughly $130 to $310 a month, about £103 to £245, and handles around 1,000 active users, scaling to 10,000 and beyond.

And Conected owns everything: AWS, Supabase, Firebase, Google Cloud, the App Store, the Play Store, Stripe, the source code and the intellectual property. Built on TypeScript and tRPC, it is reliable and easy to evolve. Engineering that serves the business, not just the launch.