One Odoo ERP for Panaro’s UAE expansion: 10,000 SKUs, inventory, sales and finance in a single system

Summary

Panaro is a global manufacturer of plastic moulding and protective packaging, headquartered in Italy, whose hard-wearing cases and containers protect equipment for demanding government, defence and industrial customers. When the company set its sights on the Middle East and opened a branch in Dubai, it needed an ERP system that could carry the expansion rather than hold it back. Panaro partnered with TulipTech for a full Odoo ERP implementation that would bring a large product catalogue, inventory, sales, purchasing and finance together into one connected platform, with UAE-compliant accounting built in from the very first day.

The outcome is a single Odoo ERP that runs Panaro’s UAE operation on one source of truth. More than 10,000 SKUs, real-time stock, connected sales and purchasing, and locally compliant finance now live in the same system, giving the business the control it needs today and a scalable foundation for growth across the wider GCC region tomorrow.

The challenge

Breaking into a new market is difficult enough on its own. Doing it while managing a product catalogue of more than ten thousand SKUs, each carrying its own combination of sizes, colours and accessories, made the task far more demanding. Panaro’s business runs across two continents, with manufacturing in Italy and a new commercial base in the UAE, and its existing tools were never designed to join those operations up.

Inventory, sales and finance each sat in their own silo and rarely spoke to one another. That kind of fragmentation does not scale with a cross-continent move, and it left too much room for error every time data had to be copied by hand from one application to the next. Keeping stock accurate across Italy and the UAE, meeting UAE VAT, tax and customs requirements for goods moving between the two, and supporting the specialised sales workflows that government and defence clients expect all had to be solved at the same time. Disconnected spreadsheets and standalone software simply could not carry that weight as the business grew in the region.

Our approach

We implemented Odoo ERP for Panaro, configuring inventory for a 10,000 SKU catalogue with advanced product configuration that captures every size, colour and accessory variant, so stock stays accurate however complex the product line becomes. Sales and purchasing were connected so orders, suppliers and stock move in step, and accounting was set up to meet UAE VAT, tax and customs rules for Italy-to-UAE trade from day one.

During the build we found Odoo’s native CRM already covered Panaro’s sales and customer needs, which removed a planned HubSpot integration and kept every function inside one platform. Vendor and customer portals, logistics integration and role-based access controls give real-time supply chain visibility between Italy and the UAE while keeping government and defence workflows secure. TulipTech supports and evolves the platform in production as Panaro scales across the GCC.

Key capabilities

The Odoo ERP implementation brought together a set of capabilities, each aimed at a specific part of Panaro’s UAE expansion:

Technology, security and compliance

Odoo ERP configured by certified engineers, covering inventory, sales, purchasing and UAE-compliant accounting in one connected system.

See it in action

A closer look at how the unified Odoo ERP brings Panaro’s catalogue, orders and finance together in one system.

Results

Panaro now runs its UAE expansion on a single Odoo ERP that carries a catalogue of more than 10,000 SKUs with UAE-compliant accounting built in. Inventory, sales and finance sit in one connected system rather than separate silos, giving the business one source of truth across its Italy and UAE operations and real-time supply chain visibility as goods move between the two.

Accounting meets local UAE tax and customs requirements, the specialised sales workflows that government and defence clients rely on are fully supported, and the native CRM keeps customer relationships inside the same platform. With the system live and supported by TulipTech in production, Panaro has a solid, scalable ERP foundation for continued growth across the UAE and the wider GCC region.